Exciting new partnership with TYR unveiled12 December 2016
An exciting new partnership has been announced that will see TYR become the official kit supplier for all England Programmes’ athletes.
British Swimming and US-based TYR announced the new eight year partnership in Canada following the conclusion of the World Short Course Championships.
TYR is the leading manufacturer of competitive swim and triathlon gear, and the deal will mean that from 1 January 2017, they will be the sole kit supplier for British athletes from all aquatic disciplines.
The sponsorship deal includes all athletes on the English talent pathway, and those competing for England. It also includes athletes coming on the equivalent programmes run by Scottish Swimming and Swim Wales.
Commenting on the announcement, ASA Interim Chief Executive, Jane Nickerson, said: “The ASA is delighted to be a part of the British Swimming partnership with TYR. This is a great opportunity to work with an international brand and provide cutting edge products to our English athletes as they look towards Tokyo 2020 and beyond.”
Founded in California by swimwear designer Joseph DiLorenzo and 1972 Olympic bronze medallist Steve Furniss, TYR Sport was established in 1985. With global recognition and an international following, the brand is dedicated to building the industry’s most durable, uniquely designed swimwear, cutting edge equipment and innovative goggles.
TYR Chief Executive Officer Matt DiLorenzo said: “TYR Sport is honoured to become the official sponsor of British Swimming.
“As a brand we have the utmost respect for the work the federation does to enhance both the local and the international swim communities. Their success in the most recent Olympic and Paralympic Games is evidence that the British athletes and coaches are dedicated to making history, and we are enthusiastic about joining them in their efforts.”
TYR’s endorsement of British Swimming and the home nations comes off the back of a summer in which its aquatic disciplines reached new heights on the Olympic and Paralympic stages in Rio.
British swimming achieved its best result for over 100 years at the Rio 2016 OIympics with six medals while diving achieved a greatest ever result with three. Weeks later the Paralympic team followed up with arguably its most impressive performance in the history of the Games with a total of 47 medals.