Swim England to work in partnership with Her Spirit to inspire more women30 March 2022
Swim England is working in partnership with Her Spirit to inspire more women to get active.
Her Spirit is a global community of like-minded women all getting fitter, stronger and healthier together.
The organisation was founded by Mel Berry and Holly Woodford and their aim is to change the diet and fitness industry for women now, as well as throughout future generations.
The national governing body hopes the joint ambition will help to increase female participation across its aquatic disciplines and help more women experience the benefits of being in the water.
Swim England’s Value of Swimming report found that 2.7 million women swam at least twice a month prior to the pandemic.
Also, according to Outdoor Swimmer magazine’s Trends in Outdoor Swimming report, female participation has increased from 65 per cent to 73.5 per cent in the past 12 months.
The aim is to continue those positive trends and being in the water, whether that be indoor or outdoor, offers a range of physical and mental health benefits.
Women and girls benefit the most, with swimming more than doubling their self confidence, according to the national governing body’s research.
Supportive and inclusive community
Her Spirit already offers a variety of swimming opportunities which cater for women of all levels and abilities, and the shared goal will help to ensure more women are able to experience the positive health benefits of being active in the water.
The Swim England community will also receive exclusive offers on Her Spirit events, including the Her Spirit Sunset Swim Series, a brand new fun, friendly series of swimming events hosted by open water venues across the UK.
Gaby Hay, Swim England head of membership development, said: “We are excited to work in partnership with Her Spirit.
“They are a great team of inspirational women and we share their passion for creating a supportive and inclusive community.
“We hope this will help us to share our messages with a larger female audience and improve the experiences for our current members.”
Holly, Co-founder of Her Spirit, said: “Swimming is a fantastic way to get fit and stay healthy.
“We are delighted to be partnering with Swim England to support and inspire more women to enjoy swimming.
“We have seen more women than ever take up open water swimming. Our brand new Sunset Swim Series is ideal for those who are new to the open water or they’re looking for a swimming challenge.”