Learn to Swim Growth Plan

Turn insight into action and unlock sustainable programme growth

The Learn to Swim Growth Plan is designed to support you in taking a clear, structured approach to growing your Learn to Swim programmes.

Building on the Aquatic Latent Demand Report, it brings together audit, insight and action into one cohesive approach, helping you move from understanding your learn to swim programme to delivering sustainable growth.

Working with our Business Engagement Managers (BEMs) and Learn to Swim Competency Team, the Learn to Swim Growth Plan combines sector expertise, data and practical guidance to create a tailored, realistic pathway for development.

What is the Learn to Swim Growth Plan?

The Learn to Swim Growth Plan provides a complete, structured review of:

Your current programme performance
Local market demand and opportunity
Facility capacity and utilisation potential

Through a clear audit, insight and action approach, it connects this insight directly to practical recommendations – helping you move beyond analysis to implementation.

What does it deliver?

Each Learn to Swim Growth Plan provides:

A clear audit of your current position, reviewing programme performance and where opportunities exist for growth
Local insight into demand, identifying unmet opportunity within your catchment
Facility capacity analysis to help you maximise the use of your available water space
Practical, prioritised recommendations with clear actions linked to programming, workforce and delivery
Realistic growth targets with evidence-based projections tailored to your facility
Dedicated Swim England support from the Business Engagement Team and Aquatic Competency team, to help you meet the recommended growth targets.

How does it support your Learn to Swim programme?

The Learn to Swim Growth Plan has been developed to help you:

Take a structured approach to programme development
Make confident, data-informed decisions
Align programming, staffing and capacity planning
Move clearly from audit to insight to action
Deliver sustainable, long-term growth

Who is it for?

The Learn to Swim Growth Plan is designed for those who:

Deliver Learn to Swim programmes
Own or operate swimming facilities
Are looking to grow participation and maximise capacity
Want a clearer, more actionable roadmap for development

From insight to delivery

Unlike traditional analysis tools, the Learn to Swim Growth Plan goes one step further. By linking performance data, local demand and facility capacity to practical delivery recommendations, it provides a clear pathway from insight through to implementation – supporting you at every stage of your growth journey.