Swim England launches new online shop to support Learn to Swim providers

Swim England is proud to announce the launch of its brand-new online shop – shop.swimming.org.

Purpose-built for Learn to Swim providers, the upgraded platform offers a faster, smarter and more user-friendly shopping experience.

As part of Swim England’s ongoing commitment to supporting swimming teachers, schools and leisure centres – the new shop has been designed to make ordering swim awards, teaching resources and merchandise as simple and efficient as possible.

Key features of the new shop include:

• Simpler ordering – add bulk quantities, re-order favourites at the click of a button
• One account, multiple users – link sites, manage teams, and track activity with ease
• Everything in one place – access to awards, free resources, and the Knowledge Hub
• Improved navigation – find what you need quickly with smarter search tools.

The integrated Knowledge Hub is a standout feature of the new platform, offering a rich library of expert guidance, best practice advice, games, activities and training materials.

It is designed to support continuous professional development and covers essential topics such as safeguarding, inclusion, water safety and health and wellbeing.

On the launch of the new shop, Swim England Senior Technical Aquatics Manager, Alex Barrett, said: “Whether you’re stocking up on awards or placing a quick order, the new shop puts everything Learn to Swim providers need in one convenient place.

“It’s another way we’re helping providers deliver high-quality, engaging swimming experiences across the country.”

The new platform supports Swim England’s Learn to Swim Programme – the industry-leading programme that helps children and adults become safe and confident in the water.

Explore the new shop today at shop.swimming.org.

If you’re delivering the Swim England Learn to Swim Programme or have previously purchased awards, you should have received an email to activate your account. Didn’t get it? Please get in touch via [email protected].