Swim England announces new partnership with SportsHotels.com

Swim England is pleased to announce a new commercial partnership with SportsHotels.com, marking an important step forward in how the organisation manages accommodation, partnerships and long-term value creation across the sport.

Uniting two organisations with a shared commitment to efficiency, quality and long‑term impact, the partnership also plays an important role in advancing Swim England’s vision of creating great experiences.

By modernising how accommodation is secured and supported, it helps improve processes and ultimately enhances the experience of members and employees.

Finding the right place to rest and getting a good night’s sleep plays a crucial role in the success and wellbeing of everyone involved in aquatics, particularly when travelling for training camps, competitions and major events.

Reliable, well-located and cost-effective accommodation helps athletes prepare and recover effectively, supports staff in delivering high-quality environments and reduces logistical pressures for clubs, teams and families.

On the partnership, Swim England’s chief executive, Andy Salmon, said:

“We’re delighted to welcome SportsHotels.com as an Official Supplier to Swim England. This partnership strengthens our commitment to supporting the aquatic community by improving access to reliable, good‑value accommodation.

“We know that accommodation costs can quickly build across training, education, competitions and events, so we’re pleased that this new partnership will deliver meaningful benefits for our organisation and, in time, will also help us develop benefits for our members.”

Founded in 2021, SportsHotels.com is a specialist accommodation provider dedicated to the sports sector. The organisation works with sport organisations, athletes, teams, fans and event organisers to deliver high-quality, value-driven accommodation solutions tailored to sporting needs.

Through partnerships with major hotel brands including Hilton, IHG and Best Western, SportsHotels.com offers access to a global network of flexible domestic and international accommodation options.

SportsHotels.com is already the official accommodation provider for a number of leading sporting organisations, including Swim Wales, British Shooting, Pentathlon GB, Paddle UK and England Athletics.

Speaking on the announcement, Stephen Carlin, CEO of SportsHotels.com, said:

“We are absolutely delighted to be announced as the Official Accommodation Provider to Swim England. From our conversations so far, it’s clear the organisation is on an exciting trajectory, with strong leadership, clear ambition and a genuine commitment to supporting athletes, clubs and employees at every level of the sport.

“Our role is to make accommodation booking straightforward, cost-effective and reliable – whether that’s supporting major events, national programmes, training courses or individual employee travel requirements. By providing access to competitive rates, streamlined processes and dedicated support, we hope to make accommodation planning easier for Swim England teams, allowing everyone to focus on delivering success in and out of the pool.

We are proud to be joining you on this journey and look forward to contributing to Swim England’s continued sporting success.”

Over time, this partnership will also support the development of added-value benefits for Swim England members, helping to enhance the wider membership offer.