How the ASA helps clubs

The ASA Club Development Team comprises eight regionally based Club Development Officers (CDO), in addition to Regional Officers employed via the individual ASA regions.  The ASA has a number of internal departments i.e. Volunteering, Insight, Events, Membership, Get People Swimming (GPS), which further assist clubs to operate in an effective, ethical and sustainable manner.

Clubs provide the heart beat for community sport and collectively are an invaluable asset for growing participation, strengthening performance and enhancing community cohesion.  The ASA recognises and values aquatic clubs and their members in England, and as a National Governing Body it is keen to support clubs to continue to grow within the current economic climate, facilitate collaborative working, address key challenges and subsequently meet the needs of all club members.

Click on the headings below to reveal how the ASA can assist clubs.


By becoming a member of the ASA you become part of a well-regulated governing body that is always developing initiatives to forward the sport.  ASA affiliated clubs and club members receive insurance cover, which includes Civil Liability Cover, Employers Liability, Personal Accident Insurance (under 75 yrs and limited insurance for 70-80 yrs) and Legal Expenses Insurance.
Members of the ASA benefit from preferential rates from a number of companies such as:

  • Private health care from The Hospital and Medical Care Association (HMCA)
  • Adrenaline travel insurance c/o Perkins Slade
  • Intercontinental Hotels Group (IHG)

Via the Clubs Team the ASA is also keen to support clubs to retain members and explore opportunities to open their doors to new members via:

  • Effective business planning
  • Maximising use of local facilities and overcoming competition for pool time
  • Addressing market competition and engaging new markets (members) through partnership working, and where appropriate diversifying the offer

For more details about ASA Membership click here

Club Administration

In order to assist club officers to fulfil their role, an online Club Officers toolkit is available here which provides advice on all aspects of running a club including:

  • Club Officer Roles - to ensure volunteers make the most of their time within a club, the ASA has produced a range of practical user-friendly guides (Good Club Guides), with accompanying learning resources.
  • Insurance, Health and Safety - includes ASA insurance cover overview, current ASA Health and Safety guidance, risk management advice/templates and teaching guidance.
  • Organising an Event – this section includes the Good Club Guide ‘How to Run an Aquatic Event’, in addition to advice about the management of Open Water Events and the ASA Handbook identifying ASA Laws and Technical Rules.
  • Employment Information and Club Staff - this section of the toolkit will assist with any employment issues from recruiting staff and volunteers to dealing with employment contracts.  Information contained includes: employment contract documentation, links for HM Revenue & Customs (HMRC), ACAS and vInspired (leading Youth Volunteering Charity) and example risk assessments.
  • Club Website and Social Media Guidance - provides guidance on setting up a club website, as well as good practice guidelines on the use of Social Networking sites by ASA clubs and members.
  • Safeguarding Children - here you will find a number of useful links i.e. Wavepower (ASAs Child Safeguarding Policy and Procedures), ASA Code of Ethics and Making a DBS check.
  • ASA Membership Administration - includes a Model Constitution template, Data Protection information, guidance about setting up a charity and ASA FAQs.

Legal Matters

All clubs must be fully aware of ASA Laws and Regulations, from child safeguarding to judicial matters.  In order to assist clubs and individual members and to provide more information on ASA Judicial complaints procedures, the ASA Office of Judicial Administration (“OJA”) has produced guidance documents on the ASA's Mediation and Arbitration Processes, which may be followed if a formal complaint is submitted to the OJA:

Mediation Guidance
Arbitration Guidance

Should any ASA member, or member club, have any concerns or issues, specifically those arising within club environments; the ASA offers a Judicial Complaints System incorporating the ASA Friends Panel, who are experienced and knowledgeable individuals in a wide range of ASA matters.  This service is free of charge and the ASA is proud to state that it is the only National Governing Body to provide this level of advice and support across the country.

The ASA also has an ASA Child Safeguarding Team (T: 01509 640270) who are on hand to assist with any specific child safeguarding concerns, in addition to the ASA Medical Advisor who can be contacted via Kerry Moss, Assistant to the ASA Judicial Administrator (T: 0161 273 1044). Any Data Protection queries can be raised and discussed with Kel Plaistow (T: 01509 640 270).

From data protection to child safeguarding, the ASA provides clubs with all the advice and guidance required to maintain a trusted and well regulated club. Swimming clubs will also benefit from the ASA code of ethics, ensuring all swimming becomes part of a regulated, centralised body.


swim21 is a valued club development tool, recognised as a quality mark across the industry for all clubs/disciplines, and of benefit to every club that holds it.  The swim21 programme enhances club management, strengthens the structures and unites the club with a philosophy, and programmes, that ensure the best environment is available for al swimmers.

As part of the swim21 review, and in order to address the limited time for club volunteers to complete the accreditation, a new online portal was launched in September 2013, which contains a range of ASA templates and policies (paper submissions are no longer accepted).

There is support on hand, from your regional Club Development Officer (CDO) and your local Club Coordinator, in addition to a Club User Manual to guide you step-by-step through the accreditation process.

Partnership Working

The ASA is aware that there are often gaps within the athlete pathway in many local areas, in addition to neighbouring clubs and/or providers offering the same activity.  The ASA Clubs Team and wider departments i.e. Get People Swimming (GPS) have professional, knowledgeable personnel who are committed to enhancing working relationships between clubs, and with operators, to try to ensure that the right opportunities are available at the right time and in the right place/location.

YourSport e-newsletter

The ASA produces a monthly e-newsletter for swimming clubs and ASA members to ensure that they are kept up to date with useful information and updates.  To sign up to the newsletter click here

Club Conferences & Regional Events

During 2014 the ASA Club Development Team delivered four geographically spread Club Conferences, offering a range of informative workshops and key presentations, which proved beneficial for those in attendance.  A market place/communication zone was also provided at each event, which included representation from: Volunteering, the IoS, SwimBritain, Swimming Times and Membership.  Conference fees were kept to a minimum to try to ensure that such opportunities were open to as many clubs as possible.  Moving forward the ASA Clubs Team hope to replicate annual conferences across England.

A number of ASA Regions and Counties also offer a range of events/forums to help support clubs, in addition to offering a number of continuous professional development opportunities i.e. Coach Development days, Regional Talent Camps, Time Keeping courses, Safeguarding and Protecting Children workshops and Master classes.  Where possible the aforementioned opportunities are offered at reduced costs.


Wavepower 2012/15 is the ASA Child Safeguarding Policy and Procedures manual, which replaces all previous ASA Child Safeguarding Policy and Procedures documents.  All clubs are encouraged to adopt Wavepower to ensure that children are safe when placed within the care of a swimming club.  Wavepower, which will be fully updated in 2016, contains a number of invaluable guidance document and templates – all information can be accessed and printed via the ASA website here.

To further aid clubs the ASA has developed a Child Protection Policy and Procedure, which prevents poor practice and encourages good practice.

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