Go Swimming has everything you need to know about swimming. If you are a parent, a non swimmer or just want to improve your technique this is the section for you.

In British Swimming you will find information about the world of high performance sport, including the disciplines of Swimming, Diving, Synchronised Swimming, Water Polo and Para-Swimming.

The ASA is the governing body for the sport in England. In this section you will find all you need to know about joining a club or competing in England and becoming a swimming teacher or coach.

The IoS delivers the ASA’s courses and is a member organisation. Whether you are a teacher, coach, employer or club you will find everything you need to know about qualifications or educating your workforce.

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The ASA Brand Manual & Logo Request

If you’re thinking of using the ASA branding you will need to adhere to our guidelines and ask for permission.

The ASA brand manual is a useful document for our partners, members and clubs as it gives a comprehensive overview of the ASA brand strategy.

It provides a comprehensive overview of the ASA’s corporate identity and describes how the logo can and cannot be used. It also details the considerations the ASA needs to take internally including our stakeholder map showing who we work with and our brand model, showing how we engage with these stakeholders.

For a copy of the ASA Brand Manual please email our Marketing Team on marketing@swimming.org

Use of the ASA logo

Those wishing to use the ASA logo must complete a logo request form. Organisations that can use our logo include:

  • Affiliated clubs
  • Swim School members
  • Partner Facility Operators

We ask that a logo request form is completed as this ensures the logo is only used by organisations who have a right to use it, that the correct format of logo is used and its use, in accordance with the brand guidelines, is checked and approved.

Dowload the ASA logo request form

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