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Everyday Swim

Formed in December 2005, Everyday Swim was an ASA project designed to increase national participation in swimming and investigate what works in encouraging different groups of people to swim more.

Funded primarily by a £3m investment from Sport England as well as more than £1m from local partners, the scheme was divided into eight pilot projects across England, each with a slightly different target group.

A team was assembled at the Sport Industry Research Centre at Sheffield Hallam University to work with project coordinators to analyse the findings for each project.

The remit of Everyday Swim was to use these results and share any lessons learnt across the Swimming Clubs and Schemes across the country.

As well as discovering new techniques to encourage new swimmers, a major aim of Everyday Swim was to bring about a culture change in the way swimming is delivered and perceived.

A summary of the overall results of the project can be found here.

The eight pilot projects and their target groups are listed below.

For more information on why each project was picked as well as key findings from each, click on the links below:

•    Easington – Children and young people (aged 2 – 25) at risk of obesity.

•    Islington – Bringing the gym culture to the pool.

•    Kirklees – Whole community. Tackling health inequality.

•    Lewisham – Young people, older people, black and minority ethnic groups.

•    Suffolk – Children and young people (aged 5 – 19), people 45+, rural access.

•    Telford and Wrekin – Disabled people, children from disadvantaged communities and their families.

•    Wirral – Older people 50+.

•    Woking – Whole community. Increasing access to water space through school and private pools.

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