Swim England

A nation swimming

Popular My Learn to Swim app shortlisted for Sports Technology Award

Swim England’s popular My Learn to Swim app has been shortlisted for a prestigious Sports Technology Award.

The recognised national governing body for aquatic activity is one of six organisations in contention for the Best Technology for Participation prize.

There have been more than 20,000 downloads of the app since it was launched last September.

It makes learning to swim even more fun and allows children to gain extra rewards and unlock characters and accessories as they develop their swimming skills and water confidence.

A host of new features are also being developed for the app, which has received an average rating of 4.2 stars out of five on the App Store.

Josh Hardy, Swim England Head of Campaigns and eCRM, said: “We’re thrilled that the My Learn to Swim app has been shortlisted for such a prestigious Sports Technology Award.

“The app was created so youngsters could celebrate their achievements as they learn the vital life skill of swimming.

“It allows them to scan their well-earned Learn to Swim certificates and transports them into a magical experience as they unlock and play with their favourite characters, including Maisie the marlin and Harry the hermit crab.

“We’ve received a lot of positive feedback about the app and we’re looking to develop it further to make it even more fun for our users.”

Other companies in the running for the Best Technology for Participation Award include Footy Addicts, Let’s Do This, Pitchero, Spond and TackleBar.

The winners will be announced at an awards ceremony in London’s Leicester Square on Thursday 25 June.

Hundreds of nominations were submitted for the awards from 31 countries representing 45 different sports – with the likes of F1, ASICS, World Athletics, Manchester United and La Liga also shortlisted.

Rebecca Hopkins, STA Group CEO, said: “The range of technology showcased this year, as well as the calibre of organisations participating, has been outstanding.

“The Sports Technology Awards are a highly-prized, internationally respected mark of excellence but this has only been achieved thanks to our amazingly knowledgeable, committed judges and the support of visionary brands across the global sector.

“Consequently, it is reasonable to claim that this shortlist is a comprehensive, unique and authoritative representation of what innovations are important in sport.

“We look forward to announcing the winners at our ceremony on June 25 at The Londoner, Leicester Square.”

The My Learn to Swim app can be downloaded for free from the App Store or Google Play.

This is the latest in several awards that Swim England have been shortlisted for in 2020.

It is in contention for two Sport Industry Awards after being nominated in the Sport Organisation of the Year, in association with AXA, and the Active Award for its Disney-inspired Family Fun Sessions.

The organisation’s National Youth Advisory Panel was also a finalist in the Sport and Recreation Alliance-run 2020 Community Sport and Recreation Awards in the Volunteering category.