The people available to support your club

We are committed to providing clear, accessible support for clubs across the country. From club level through to national frameworks, our approach is designed to make it easier to find the right guidance, raise questions and manage challenges with confidence that enables your club to thrive.

By strengthening our support structures and building on established regional relationships, we aim to ensure clubs are well connected and supported at every stage. This approach provides consistent, joined up support that is straightforward to navigate and focused on helping clubs thrive.

A clearer structure with more support

Alongside our existing regional teams, we have a national structure designed to provide additional local support for clubs in a range of areas.

Support is now organised across four regional zones:

North Zone – North East Region and East Midlands Region.
East Zone – East Region and London Region.
South Zone – South East Region and South West Region.
West Zone – North West Region and West Midlands Region.

Each zone has a dedicated team of people working collaboratively to help clubs operate safely and effectively.

Specialist support around clubs

In addition to clubs team members based within your Region, support will also be offered by regionally deployed national colleagues with specialist focus areas, as follows:

• Safe Aquatics – your first point of contact for any safeguarding advice and guidance.
• Club and Community Development – working with clubs and community groups.
• Aquatics Competency – working with providers of swimming lessons.
• Business Engagement – working with pool owners and operators.

This means clubs can access a wider range of expertise without needing to navigate multiple systems or contacts.

Safeguarding: what stays the same

While our structure has been strengthened, safeguarding processes remain the same. Please continue to report all safeguarding concerns using the central [email protected] email address or the online safeguarding form. This ensures concerns are recorded, managed and responded to consistently and appropriately.

Your club will continue to receive local support, with additional specialist input when needed.

Your local contacts

Each Swim England region continues to have dedicated points of contact. Details for your Region are listed below.

Please note that if you would like to speak to someone about your pool operator or owner, you should speak to your Region or Club and Community lead in the first instance who will bring in the Business Engagement lead where appropriate.

Looking for more support?

We have more resources for you to digest at your own pace through our Club Support hub. Here you’ll find information and guidance, best practice examples and much more for many subjects including running a club, growing your club, club finances and more.