Swim England

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New admin and management software focusing solely on swimming

Soakly is designed and developed in the UK by owners Stella Riley and Rob Pratt. Their goal is to help schools teach more children to swim, by freeing up your time to focus on teaching.

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How and why it all started

From 2008 to 2021, Stella moved from teacher to swim school owner, running both a Water Babies franchise and a Swim England Learn to Swim school. Selling her franchise recently allowed her to focus on Soakly and her Learn to Swim school.

She said: “My experience of running swim schools opened my eyes to the administrative complexities that get in the way of teaching swimming. I wanted to find a better way to do things and to share this with fellow swim schools and that’s when I teamed up with Rob.”

Rob has worked with Water Babies since 2002 and supported it through the brand’s growth stages, including developing its bespoke information management system, which has been the administrative backbone of the network.

He added: “Our combined experiences seemed the perfect fit for us to make easy-to-use software to reduce admin and give people the breathing space to focus on teaching and running an efficient swim school. We built Soakly, to help and share.”

Soakly will make your life easier

The software was written with three key principles in mind:

  1. Simplicity – intuitive software, with everything in one place, so you can focus on running your school
  2. Speed – allowing you get things done more efficiently by digitally transforming your business
  3. Connectivity – your administrator and teacher data is connected and your customers know what’s happening at all times

Soakly allows you to focus your time on the important part – teaching swimming.

What will it cost to use?

We believe in simple pricing with no contracts or hidden fees. Each active swimmer costs 40p +VAT per month. Swim schools quickly realise the amount of time (and cost) they save.

What other swim schools say…

“Incredible customer service! Helped and guided 110% through the start-up process. Software is bright and simple to use. Best swim school software I have used in my 10 years teaching!” – Victory Aquatics.

Soakly is designed and developed in the UK, by swim school owners, for swim school owners.

If this sounds like something you’d be interested in, click here to book a demo today or visit the Soakly website and Facebook page to find out more.