Marketing resources

Teaching Swimming

Here you’ll find a range of useful Swim England marketing resources for the Learn to Swim Programme and Awards.

The resources below include posters to promote the Learn to Swim Programme, a logo request form and much more! You can use them to promote your Learn to Swim lessons and the Swim England Awards to your customers. The downloads below are regularly updated and added to.

Awards Digital Pack

Download the digital pack here. This is a zipped folder containing various sized images, a Facebook header image and MPU website banners.

Learn to Swim Awards journey flow diagrams

Download the Awards journey pack here. This is a zipped folder containing:

  • A4 and A3 flow charts depicting the swimming journey through the main Awards of the Learn to Swim Frameworks.
  • Information on all complementary Awards available during the Programme.

Ideal as a quick reference when explaining the Programme to your customers. Suitable for home printing.

Learn to Swim Framework Posters Pack

Download the poster pack here. This is a zipped folder containing A3 and A4 size posters for home or professional printing.

Adult Swimming Framework Posters Pack

Download the poster pack here. This is a zipped folder containing A3 and A4 size posters for home or professional printing.

#loveswimming campaign assets

Download the digital pack here. This is a zipped folder containing:

  • The #loveswimming campaign ‘Together’ video
  • x6 short edits of the campaign film
  • x6 campaign images

Learn to Swim Programme promotional video

Printing onto certificates

The Learn to Swim certificates that a child receives, along with a badge, for completing an Award have a suitable coating to allow for you to print a child’s name and details onto them through a standard printer. We have created a Microsoft Word template to allow you to edit the Child’s Name, Date and Examiner signature.

The placing of the fields on the template will align with the certificates so we recommend you don’t alter them. Download here.

Following the Learn to Swim Programme logo

If you follow the Swim England Learn to Swim Programme (formerly the ASA Learn to Swim Pathway), you can download the logo to use on your own promotional material. Download the logo brand guidelines here and then fill in the logo request form to receive your logo.

Teaching registers

To help you keep accurate records of your swimmers’ progress and achievements, we have produced template registers for all core Learn to Swim Awards. You can download your templates from our swimming teacher resources page.

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