Swim England

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Marketing resources

Teaching Swimming

Here you’ll find a range of useful Swim England marketing resources for the Learn to Swim Programme and Awards. The materials on this page are ideal for pool operators, swimming teachers and swim schools delivering the Learn to Swim Programme.

Tap or click below to find free marketing tools to help you promote the Learn to Swim Programme and Awards.

Learn to Swim Programme logo

If you follow the Swim England Learn to Swim Programme, you can download the logo to use on your own promotional material. Download the logo brand guidelines and contact us to request the logo.

Learn to Swim Programme and Awards promotional pack

Tap or click the links below to download different assets to help you promote and explain the Learn to Swim Programme and Awards to your customers.

(Top tip: We recommend using the Learn to Swim Awards flowcharts as a quick-reference when explaining the Learn to Swim Programme structure and available Awards to your customers).

Teaching registers
To help you keep accurate records of your swimmers’ progress and achievements, we have produced template registers for all core Learn to Swim Awards. You can download your templates from our swimming teacher resources page.
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