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Price of Swim England Learn to Swim Awards set to rise by two per cent

The cost to purchase Swim England’s Learn to Swim Awards will be increasing by two per cent on 1 April 2022.

Standard Learn to Swim Awards, which include a certificate and a cloth badge, will rise by four pence from £2.06 to £2.10 plus VAT.

The rise is due to increased costs and is the first awards price rise in two years – and it is also significantly lower than the recent Consumer Price Index (CPI) inflation rate of 5.5 per cent.

All revenue from the Learn to Swim Awards is vital to Swim England and is reinvested into:

  • Ensuring the Swim England Learn to Swim Programme syllabus remains world-leading, providing children and adults with the best framework to learn a vital life skill.
  • Providing monthly industry networking opportunities, supporting pool owners, operators and swim schools with guidance and support to succeed post-Covid-19.
  • Offering FREE Learn to Swim webinars to share best practice
  • Providing expert advice through our dedicated Learn to Swim in-house team – email learntoswim@swimming.org to speak to the team
  • Producing FREE digital marketing resources to help promote your swimming lessons
  • Managing and further developing the popular My Learn to Swim app.
  • Continuing to lobby and campaign on the vital issues that impact the industry, including highlighting the issues around a shortage of swimming pools in the future and the importance of children staying in lessons until they are competent swimmers
  • Offering free Learn To Swim Health Checks, via an analysis of learn to swim occupancy data with recommendations to help identify business needs

Incredibly important

Katie Towner, Swim England’s head of learn to swim, said: “As a result of additional business costs due to rises in inflation, we have had to increase the price ever so slightly.

“As a registered charity, the money raised from awards sales is incredibly important to us.

“It is reinvested to ensure that all children and adults have the access and opportunities to learn how to swim, participate in our sports and have fun while enjoying the water safely.

“It also helps fund the salaries of our experienced and knowledgeable team members, who work to offer a wide range of services and opportunities to swim schools and Learn to Swim providers.

“We’re delighted to hear so many positive stories of children learning how to swim again following a tough two years which saw pools closed due to the coronavirus pandemic.

Bulk-buying discounts

“That is in no small part down to our operators, swim schools and teachers who are playing a key role in the resurgence of the sector.”

Swim England Swim School members and SwimMark clubs will continue to receive a five per cent discount on their purchases, and all bulk-buying discount levels from 2021 will remain in place for those customers who purchase large volumes of Swim England Learn to Swim Awards

There’s also no change in postage and packing prices.

From 1 April there will be a minimum order of £100 for ordering on a credit account.

To purchase Swim England Learn to Swim Awards, visit the Swim England online shop. Download the free digital marketing toolkits, click here.

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