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Clubmark is an accreditation scheme for high quality sports clubs. It is managed by Knight, Kavanagh & Page (KKP) on behalf of Sport England and sets the standard for all high quality sports clubs in England.

swim21 is recognised as a Clubmark accredited scheme and therefore all clubs gaining swim21 accreditation will automatically receive Clubmark status. KKP license the ASA.


Clubmark offer a bank of resources for accredited clubs and accrediting partners. These can all be accessed from the Clubmark website.

swim21 clubs can access these resources through the ‘Members Area’ of the Clubmark website.  This requires you to make a request for an account, from which a user name and password will be sent to and you will automatically be added to the circulation for the newsletter.


KKP carry out external verification of evidence for swim21, as with all other sports, to monitor quality of evidence and the process of accreditation. With an online system, the ASA provides the External Verifier with access to the club evidence and in turn they will follow this up with a phone call to ask some basic questions relating to accreditation. The below FAQ’s have been taken from the Clubmark website. Should you have any queries on the process please contact your regional club officer.

My club has been contacted about an External Verification - what is this?
External verification is the process whereby a trained member of KKP staff visits the accredited sports club and checks that the club has the relevant evidence in place and that is has been sufficiently supported by its licensed organisation to achieve accreditation.

This process is essential to maintaining high quality processes within sports clubs. Most clubs find the process allows them to showcase the good practice they do on daily basis.

Why has my club been selected for External Verification?
Clubs are selected randomly, although we do try to ensure that all regions, sports and a range of new and older accredited clubs are chosen. This allows us to identify if there are specific issues which need to be addressed with regard to training needs and understanding of Clubmark.

What does my club need to prepare for External Verification?
The Club needs to ensure that it can provide evidence that it meets Clubmark criteria. This can be in a variety of formats and does not mean that the club has reams of evidence in a folder. Much information can now be found online and on the club's website. We try and check this out before attending the face to face meeting.

Do you use the External Verification meeting with clubs for any other reasons?
We are always looking to identify good practice within the leisure sector and will raise the profile of individuals and clubs on the Clubmark website and in the newsletter if possible.

Further, we use this important consultation to help develop new ideas and resources which we think will be useful to volunteers and clubs in the future.

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